Lower Parel, Mumbai |   800000 - 1000000 P.A.

3+ years

Job Description:   

We are looking for a performance-driven Digital Marketing / Social Media Manager to lead the brand’s online presence, drive customer engagement, and accelerate growth across digital platforms. The ideal candidate understands the food & QSR ecosystem, consumer behavior in urban markets, and can blend creativity with data-driven marketing.

Industry: Food & Healthy QSR

Key Responsibilities

Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business growth objectives
• Plan monthly and quarterly content calendars across social platforms
• Identify new digital growth channels and customer acquisition opportunities

Social Media Management

• Manage Instagram, Facebook, LinkedIn, and emerging platforms
• Drive organic growth through engaging content, reels, collaborations, and community management
• Build influencer and creator partnerships within the food, fitness, and lifestyle segments

Performance Marketing

• Plan and optimize paid campaigns (Meta Ads, Google Ads)
• Track ROI, CAC, ROAS, and other performance metrics
• Execute remarketing and conversion-focused campaigns

Content & Branding

• Coordinate with designers and content creators for high-quality visual and video content
• Ensure brand consistency across all digital touchpoints
• Lead storytelling initiatives around health, nutrition, and lifestyle positioning

Analytics & Reporting

• Monitor campaign performance and share actionable insights
• Conduct competitor benchmarking and market trend analysis
• Use analytics tools to refine targeting and improve engagement

Ideal Candidate Profile

• 3–6 years of experience in Digital Marketing / Social Media, preferably in F&B, QSR
• Strong hands-on experience in Meta Ads & Google Ads
• Proven track record of scaling social media engagement and driving revenue through digital channels
• Strong understanding of content marketing, influencer collaborations, and performance metrics
• Creative mindset with analytical decision-making ability
• Based in Mumbai or willing to work from Lower Parel

What We’re Looking For

• Someone who understands urban health-conscious consumers
• Strong execution ability with ownership mindset
• Ability to work in a fast-growing, dynamic environment
• Passion for food, wellness, and lifestyle branding

Qualification: Any Graduate with Marketing faculty

Keyskills:   Digital Marketing, Social Media

Please note - due to the number of applications we receive, we will only be able to respond to successful candidates.