Mumbai |   600000 - 1200000 P.A.

3+ years

Job Description:   

Job Overview:
We are looking for a Performance Marketing Manager to drive growth through paid media channels, optimize digital campaigns, and maximize ROI. The ideal candidate is data-driven, creative, and experienced in managing PPC, social media advertising, and other digital marketing strategies.
Key Responsibilities:
•    Develop & Execute Paid Media Campaigns: Plan and manage performance marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
•    Optimize Performance: Monitor and analyze key performance metrics (CPC, CPA, ROAS, CTR, etc.) and continuously optimize campaigns for better efficiency.
•    A/B Testing: Implement and analyze A/B tests for ad creatives, landing pages, and targeting strategies to improve conversion rates.
•    Budget Management: Allocate and optimize marketing budgets to ensure cost-effective ad spending while meeting business objectives.
•    SEO & SEM Strategy: Work alongside the SEO team to enhance organic and paid search strategies for improved rankings and traffic.
•    Audience Targeting & Segmentation: Leverage data insights to define audience personas and refine targeting strategies.
•    Collaboration with Creative & Content Teams: Provide insights to designers and copywriters to create compelling ad creatives and landing pages.
•    Marketing Analytics & Reporting: Track campaign performance using tools like Google Analytics, Google Tag Manager, and marketing dashboards to report findings and suggest improvements.
•    Stay Updated on Trends: Keep up with industry best practices, platform updates, and emerging digital marketing trends.
Key Requirements:
•    Experience: 3-5 years in performance marketing, PPC, or digital advertising.
•    Technical Skills: Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics, and other performance marketing tools.
•    Analytical Mindset: Strong data analysis skills with the ability to translate insights into actionable strategies.
•    Creativity & Problem-Solving: Ability to craft high-performing ad creatives and solve complex marketing challenges.
•    Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.
•    Education: Bachelor’s degree in marketing, Business, or a related field (preferred).
Preferred Qualifications:
•    Experience with marketing automation tools (HubSpot, Marketo, etc.).
•    Knowledge of conversion rate optimization (CRO) strategies.
•    Understanding of affiliate marketing and influencer collaborations.

Qualification: Bachelor’s degree in marketing, Business, or a related field

Keyskills:   performance marketing

Please note - due to the number of applications we receive, we will only be able to respond to successful candidates.